Self-Publishing and Marketing

When I published my first novel, I will admit to being woefully ignorant of the concept of marketing. By self-publishing, I knew that I would have a difficult time selling the book, but I had high hopes that my family and friends would get the ball rolling and eventually I might sell a modest number of copies. Using primarily Facebook and Twitter, I have managed to create some sales, but I am still short of my original goal for the novel. Hopefully, my blog will grow and more readers will discover The What If Project.

The best marketing advice I have found is to keep talking about the book and let people know the story. Don’t beg people to buy it or harass all your contacts with a bombardment of ads, but simply let them know it’s available and let them see some of that excitement that caused you to write it in the first place. So, let me tell you about The What If Project, an interesting tale about time travel and an ordinary man who can’t stop thinking about what might have been. The tag line for the book asks the question “What if you could go back in time and change one thing from your past?” Here’s the full description from the back cover:

Jack Mayland has spent a lifetime asking himself the same question over and over. What if? What if his little sister had not died as a child? What if his parents had not divorced after the incident? What if the entire course of his life had not been derailed by that one tragic accident? And what if there was a way to change it all and get his life back on track?

A chance encounter with the brilliant and controversial psychologist Dr. Jennifer Melton, gives him hope he may finally get some answers. The doctor has plenty of regrets about her own life, but she believes she has discovered a way to travel back into one’s own past and change a single event causing a ripple effect that can alter the present.

Jack agrees to participate in her study, but after several failed attempts, he begins to have doubts about the whole project. A new relationship with the doctor’s enigmatic assistant Rebecca, gives rise to a whole new set of questions. What if it’s all an illusion, a trick of some kind? What if the doctor is just manipulating him, using him for her own selfish reasons? What if the past really can’t be changed after all?

If you’ve ever had regrets about your past or wished you could go back and do things differently, read The What If Project, available now. If you’ve read the book and liked it, please recommend it to a friend!